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Ad Council targets underage drunk driving

Ohio residents may remember popular anti-drunk driving campaigns from the Ad Council such as 'Buzzed Driving is Drunk Driving" and 'Friends Don't Let Friends Drive Drunk." Now, the Ad Council has teamed up with the National Highway Traffic Safety Administration to launch a campaign that is specifically targeted to underage drinkers who might decide to get behind the wheel. The ads feature the slogan 'ultimate party foul" to describe underage drunk driving.

A spokesman for the NHTSA said that the goal of the new television and online public service ads is to raise awareness among teenagers about the potentially deadly consequences of drunk driving. The ads depict party scenes in which teens commit various 'party fouls." The lighthearted scenes in the beginning of the ads are then followed by information about drunk driving, or the 'ultimate party foul."

The public service ads direct viewers to visit the website ultimatepartyfoul.org for more information about underage drunk driving. On the website, teens can look at an 'Excuses Generator" to find ideas of things to say to their friends to stop them from driving drunk. Car accidents are the leading cause of death for teenagers in the United States, and nearly 25 percent of underage drivers who are involved in fatal car accidents were under the influence of alcohol.

People who have been injured in a drunk driving car accident can file a personal injury lawsuit against the drunk driver whether or not they were in the same vehicle as the impaired motorist. An attorney can assist an injured victim with the process of seeking compensation for the losses that have been sustained.

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